The Austrian Family LANZ has not only succeeded in carving out a niche for rural costume in the halls of fame, but also in creating a style of clothing that is suitable for virtually every occasion ranging from an afternoon walk in the country to a sophisticated dinner party, where ladies dressed in LANZ dirndl skirts cut an elegant figure. The most convincing proof of Salzburg traditional costume having emerged on the international scene with flying colors is a singular adjective meanwhile coined in the English language to describe this distinctive fashion trend, namely 'lanzy'. This stand for tradition with a touch of innovation, folklore for cosmopolites. Call it what you will: Elegance and comfort combined or simply 'lanzy'!


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