The On provides a new running sensation – one that puts fun firmly centre-stage. After retiring from professional competition, three-time World Duathlon Champion and multiple Ironman winner Olivier Bernhard devoted himself to finding a running shoe that would give him the perfect running sensation. In doing so he crossed paths with a like-minded Swiss engineer who had an idea for a new kind of running shoe. Cupboardfuls of prototypes were developed; but the basic concept – cushioned landing, firm take off – remained paramount throughout. Today the shoe is available at over 1,200 specialist running stores in more than 25 countries and has won international design and technology awards.