Driven by a spirit of innovation, SAXX founder Trent Kitsch came away from an Alaskan fishing expedition intent on reinventing men’s underwear. After days on end spent in a cold, wet ocean suit, he couldn’t shake the notion that there must be a better way to make underwear – designed and constructed for the way men are actually built.
Back on dry land and drawing on his entrepreneurial instincts, he got to work. And after months of design, 14 different prototypes, extensive wear testing and fine-tuning; several key innovations were combined resulting in a new level of comfort and performance in men’s underwear. SAXX Underwear, with its patented internal mesh panels, was born.