Passion for sport and fashion - the Bogner brand has stuck to this ideal for 80 years as the motor for creativity and continuity. What started in such a modest yet committed way in 1932 as a small production site in a back yard in the center of Munich, has developed over the decades into an international label with the large B as a synonym for top-quality sportswear inspired by fashion. Willy Bogner explains the successful brand concept as "sportiness, refined comfort, and a sensitive sense of time". The Munich-based company is considered the "inventor of sports fashion", always linked with a traditional claim to exclusivity and quality.


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